How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly6:00 AM | Internet, Make Money
Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing's "old rules" is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditional mass media marketing means new opportunities for legions of smaller companies and independent professionals who need to reach niche markets cheaply and effectively. The way Scott sees it, this is also good news for consumers: the online culture of integrity and information tends to produce quality content for less, as opposed to the vapid, one-sided and pricey advertising of print media and television. Scott provides the technical novice a thoughtful and accessible guide to cutting-edge media arenas and formats such as RSS, vodcasts and viral marketing, without neglecting the fact that technological wizardry can't substitute for a well-thought out marketing program. Besides emphasizing fundamentals like defining one's audience, Scott also drills home the ethos and etiquette of the web, encouraging content that's both useful and unobtrusive. This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.
Those who succeed in the financial marketplace are the ones who expect to do so. They learn about the markets, they work at their craft, and, as markets and technologies change, they change with them.
Nobody understands this better than author Thomas Busby. Over the years, he has traded an array of products, including equities, futures, commodities, precious metals, ETFs, and options, and, in so doing, has developed some sensible moneymaking strategies. Now, with Trade to Win, you have the opportunity to learn from a professional trader who teaches from the experience of doing daily battle with the bulls and bears of today's financial markets.
Divided into three comprehensive parts, Trade to Win opens up by explaining the fundamental elements of Busby's trading approach. It deals with the significance and use of time, key numbers, and market indicators, and discusses how these elements of trading work together to help you properly "read the tape" and understand the language of the markets.
Part II moves on to detail specific trading strategies. Here, you'll find strategies for trading stocks, options, futures, and other financial products. Some of the strategies outlined exploit market inefficiencies that are created as trading shifts from one major time zone to another, while others will allow you to profit from the interdependence among market sectors. Rounding out this in-depth look at making it in today's markets, Part III of Trade to Win goes beyond the numbers to address a few of the often overlooked aspects of this endeavor, including risk management, money management, and the impact of emotions on your trading.
If you're looking for a trading system for all markets, you won't find it here. In fact, you won't find it anywhere. Systems don't work because financial markets are always in a state of flux.And it's not only prices that move, but also the general economy and the mindset of traders that change. The only way to be an effective trader over the long-term is to learn and adapt as things change. That's what thisbook is all about, and the information you findthroughout these pages will allow you toachieve this goal and improve your overalltrading consistency and profits in the process.
Real estate day trading is using the Internet to buy and sell houses without leaving home. In many cases, the investor closes on a house and resells it the same day. Readers will learn the author's system for how to buy and sell 5-10 houses a month in today's market, using the Internet, phone, fax, and email to analyze, research, and find the properties, buyers, and others needed for the transaction. Author Larry Goins has personally done deals in nine different states and has students in the US, Canada, Australia, New Zealand, Japan, China, Israel, the Philippines, and Denmark. Day trading can be used for wholesaling properties to other investors, retailing, lease options, short sales, foreclosure investing, etc. The basic steps are:
- Search online for potential properties to make offers on, using specific techniques for finding the right ones.
- Once an offer is accepted, usually within 1-2 weeks, put it on paper using clauses included in the book, and get the property inspected by a rehab contractor to get a free estimate of how much the repairs will cost. This is done by finding reputable contractors online and through referrals from realtors and through autoresponders.
- Order an appraisal.
- Sell it fast! Using the buyers list you have built on the internet through email marketing groups, social networking sites, blogs, free classified sites, bank-owned property sites, and more, send an email with the details of the property and instructions on how they can get the property under contract. Usually within two hours several potential buyers will reply.
- Set up a closing to buy it and to sell it on the same day; closings are about 30 minutes apart. By it at 10:00 and sell it at 10:30, for example.
- There are many ways to fund and close on the property. The book will contain step-by-step, easy processes for assignments, options, flex options, simultaneous closings, using hard money, private money, cash partners, and credit partners, none of which will require an investor's own cash or credit.
Larry Goins (Lake Wylie, SC; www.larrygoins.com) is one of the real estate industry's most popular speakers. He buys and sells 5-15 houses a month all over the US, in today's difficult market, from the comfort of his office. Larry speaks live an average of twice a week and holds two to three teleconferences a week. He is licensed as a mortgage lender, mortgage broker, real estate broker, and general contractor in North and South Carolina. Larry served as President (2003 & 2004) of the Metrolina Real Estate Investors Association in Charlotte, NC, a not-for-profit organization that has over 350 members (it is also the local chapter of the National Real Estate Investors Association). He has been investing in real estate for over 20 years.